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The article discusses how a simple navigation tweak—separating "contact sales" and "contact technical support"—led to increased clicks and qualified calls for a brand. It highlights the importance of testing small changes that cater to user needs and improve engagement.
The article discusses the issue of bot clicks in newsletters and how they can distort engagement metrics. The author shares a simple method to detect bot activity by embedding an unnoticeable link, revealing that their subscriber list appears mostly clean based on the results.