Brendan Hufford presents five crucial questions to evaluate whether website content is genuinely problem-led or merely playbook-led. He emphasizes the importance of creating content that resonates with specific human experiences and sparks meaningful conversations, rather than just fulfilling content quotas or SEO checklists. By focusing on naming problems and differentiating from competitors, content can have a significant business impact.

The article discusses the prevalence of "ragebait" in marketing, where content is designed to provoke strong emotional reactions to drive engagement. It explores whether marketers should embrace this tactic or seek more constructive approaches. The piece highlights the ethical considerations and potential long-term impacts on brand reputation.

Discover effective strategies for creating high-performing Instagram content that captures attention and encourages sharing. By focusing on relatable, controversial, and timely content, marketers can enhance engagement and attract new followers while balancing promotional and educational posts.