The article discusses how brands can leverage negative feedback, like critiques of employee uniforms, to boost ad engagement. By embracing these insults, companies may increase their ad click-through rates by up to 27%.

The article highlights innovative marketing campaigns from the past week, including a viral fake brainstorming session featuring Timothée Chalamet and clever ad strategies like misspelled URLs and entertaining waiting experiences. It emphasizes how unconventional ideas can capture attention and engage audiences.

George Terry shares five practical tips to capture attention in a crowded feed. He emphasizes breaking norms and using unexpected elements to disrupt scrolling habits. The article invites readers to contribute their own ideas as well.

Shorter video ads on Facebook are found to generate more looping replays, enhancing viewer engagement and retention. This trend suggests that advertisers may benefit from creating concise and impactful content to capture audience attention effectively.

The article highlights five remarkable marketing stunts that successfully captured attention and sparked conversations. Each example demonstrates the power of creativity and boldness in advertising, showcasing how innovative tactics can leave a lasting impression on audiences.

Extremely short video ads, lasting 10 seconds or less, can increase traffic and engagement by up to 40% compared to longer ads, all while being more cost-effective. The article suggests that marketers should focus on these brief formats to enhance their advertising strategies.

Premium large-format digital out-of-home (DOOH) advertising captures five times more attention than traditional digital channels, making it an effective medium for brands seeking to engage consumers. The attention dividend from these premium formats highlights their potential to drive higher engagement and brand recall compared to standard digital ads. Advertisers are encouraged to leverage this advantage in their marketing strategies.