The author shares a new LinkedIn Ads strategy called Ungated Lead Gen for 2025, which involves creating valuable PDF documents that solve audience problems without requiring contact details. This approach builds trust and increases engagement, ultimately leading to higher brand awareness and closed deals, as it allows prospects to consume content freely before encountering a call-to-action.

Creative LinkedIn ads that resemble familiar formats, like Slack messages or Google searches, can effectively capture attention and drive engagement. The article highlights 10 innovative examples that showcase how subtle design can enhance ad performance and lower user resistance. Shoutouts are given to various teams for their clever approaches in these executions.