This article explores how digital design leverages dopamine to keep users engaged through techniques like infinite scrolls and notifications. It highlights the ethical concerns around these methods, emphasizing the need for designers to balance user engagement with responsible practices.

The article discusses the prevalence of "ragebait" in marketing, where content is designed to provoke strong emotional reactions to drive engagement. It explores whether marketers should embrace this tactic or seek more constructive approaches. The piece highlights the ethical considerations and potential long-term impacts on brand reputation.