Brendan Hufford presents five crucial questions to evaluate whether website content is genuinely problem-led or merely playbook-led. He emphasizes the importance of creating content that resonates with specific human experiences and sparks meaningful conversations, rather than just fulfilling content quotas or SEO checklists. By focusing on naming problems and differentiating from competitors, content can have a significant business impact.

B2B social media leaders must recognize that not all content is equally effective on LinkedIn. The organic Content Matrix developed highlights that certain formats, such as thought leader videos and webinars, excel in both authority and engagement, while others, like conferences and product edutainment, may not deliver the same value. The focus should be on selecting content formats that balance trust and traction to drive business growth on the platform.

Niall Ratcliffe shares insights from a 3-month experiment on LinkedIn, where he tested various content formats, such as broad vs. niche topics and different post styles. Despite initial struggles with engagement, he concludes that there is no one-size-fits-all approach, emphasizing the importance of variety in content to align with personal and professional goals.

Five effective social media strategies used during the launch of Gorgias' new AI tool, Shopping Assistant, resulted in a significant increase in engagement. Key tactics included showcasing team members, diversifying content formats, creating assets for employee sharing, cautiously leveraging trends, and implementing a no-links policy on LinkedIn to prioritize reach and awareness.

The article discusses the prevalence of "ragebait" in marketing, where content is designed to provoke strong emotional reactions to drive engagement. It explores whether marketers should embrace this tactic or seek more constructive approaches. The piece highlights the ethical considerations and potential long-term impacts on brand reputation.

A structured approach to LinkedIn posting can transform casual thoughts into a strategic personal branding tool. By following an 8-post framework over four weeks, users can engage their audience effectively while sharing authentic experiences and insights, ultimately boosting their follower count and client interest.

Discover effective strategies for creating high-performing Instagram content that captures attention and encourages sharing. By focusing on relatable, controversial, and timely content, marketers can enhance engagement and attract new followers while balancing promotional and educational posts.