Posting Instagram Carousels instead of single images offers multiple advantages, such as increased visibility through second chances in feeds, higher engagement rates, and the ability to share more information creatively. Carousels count as engagement with swipes, enhancing algorithmic reach and audience interaction, making them a more effective content type for brands and creators.

Carousels can achieve high engagement and lead generation not through flashy design but by prioritizing content clarity and structure. A successful carousel should include a clear hook, context, actionable breakdown, evidence of results, a recap, and a call to action, focusing on simplicity and engagement over aesthetics. Nick Broekema emphasizes that clarity and storytelling are key to effective communication in carousels.