An analysis of the LinkedIn algorithm reveals that content reach has declined due to a shift in how posts are prioritized in users' feeds. Initially, the algorithm favors posts from users' connections but soon promotes content from new creators and sponsored posts, leading to decreased visibility of familiar contacts. This strategy aims to increase engagement but may result in users seeing less of the content from people they follow.

Creators often struggle with LinkedIn's algorithm, but understanding its mechanics can turn the tide in their favor. By consistently engaging with their network and producing quality content, they can train the algorithm to enhance their visibility and growth. Instead of fighting against it, leveraging the algorithm strategically is key to success on the platform.