Large image file sizes can significantly impact email loading speed and user experience, especially in a mobile-first world. This article discusses best practices for optimizing image sizes in email marketing, including specific guidelines for images and GIFs, and emphasizes the importance of balancing creativity with performance.

After receiving feedback about annoying pop-ups targeting existing newsletter subscribers, the author revamped their pop-up strategy. By implementing advanced targeting and a multi-step form, they improved user experience and enhanced data collection for future email campaigns.

Botched unsubscribe processes can significantly harm email deliverability and sender reputation. When users are unable to easily unsubscribe, it leads to higher complaint rates and lower engagement, ultimately affecting how emails are treated by ISPs. Streamlining the unsubscribe experience is crucial for maintaining a healthy email marketing strategy.