Improve your email open rates and click-through rates by focusing on a smaller, more engaged segment of your subscriber list. By implementing a Base Sending Segment (BSS) strategy over four weeks, you can significantly enhance engagement and inbox placement while avoiding the pitfalls of sending to inactive subscribers. This method leads to better deliverability and overall email performance.

Targeting subscribers based on their email domain extensions can reveal valuable insights for marketing strategies. By creating a segment for nonprofit professionals with .org emails, the author achieved impressive engagement rates with targeted content, emphasizing that simple segmentation tactics can often be more effective than complex personalization efforts.