Amanda Zhu shares her strategy for acquiring the first 100 customers through a targeted email outreach campaign, achieving a 36% reply rate. She emphasizes the importance of building the right list and provides a step-by-step playbook detailing how to identify prospects, filter for replies, sequence emails, and disqualify leads effectively.

Hiding discount codes in emails significantly reduces the chances of customers opening those emails, resulting in lost leads. Instead, displaying the discount code immediately on the pop-up success page enhances customer experience and boosts conversion rates. Brands should prioritize immediate access to discounts while still sending follow-up emails to reinforce the offer.