Holiday shopping behavior reveals a significant increase in consumer browsing just 10 days before Black Friday, highlighting a narrow window for brands to seize attention and drive conversions. As Cyber Week approaches, brands should focus on refining their marketing strategies, utilizing SMS and email for urgent messaging, and targeting first-time buyers to maximize revenue during this peak shopping period.

Survey results indicate that consumers prefer fewer retail marketing emails, emphasizing quality and personalization over frequency. Trust and privacy concerns also play a significant role in consumer attitudes towards marketing emails, especially those generated by AI. Retailers can enhance engagement by focusing on tailored content that meets consumer expectations.