Six effective abandoned cart email templates are provided to help businesses recover lost revenue by targeting different customer motivations. Each template is designed for specific scenarios, utilizing strategies like urgency, social proof, and personalization to encourage conversions. A multi-touch email flow is recommended to maximize effectiveness and cater to various customer segments.

Email marketers often confuse abandoned cart and abandoned checkout flows, which have distinct user intents. Cart abandoners typically need inspiration, while checkout abandoners require urgency and support. Properly differentiating these two segments can enhance customer experience and improve retargeting efforts.