Elon Musk's xAI is entering the competition to develop world models, aiming to create advanced AI systems capable of understanding and designing physical environments. The startup has recently recruited specialists from Nvidia to enhance its efforts in leveraging videos and robotic data for training these next-generation AI models.

Elon Musk's xAI is venturing into video game development, actively seeking candidates with game design experience to leverage generative artificial intelligence. This move aligns with Musk's vision to rejuvenate the gaming industry and comes amid growing competition in the AI-driven gaming market. The global video game market is projected to exceed $600 billion by 2030, with increasing AI integration in various development aspects.