OpenAI has launched a significant marketing initiative by offering free access to ChatGPT for college students, aiming to enhance their educational experience. This move is part of a broader strategy to increase engagement and adoption of its AI technologies among younger audiences.

Anthropic and OpenAI have launched new AI education services targeting college students just ahead of final exams, aiming to establish a foothold in the educational market. Anthropic's Claude for Education promotes guided learning, while OpenAI offers ChatGPT Plus for free to U.S. and Canadian college students, enhancing their AI literacy and academic support. Both companies are leveraging partnerships with universities to engage students effectively.