OpenAI is adding shopping tools to ChatGPT, including a shopping cart for tracking products and a merchant submission page for sellers. The updates aim to integrate shopping directly into chat interactions while also allowing for personalized responses during temporary sessions.

OpenAI has introduced shopping features to ChatGPT Search, allowing users to search for and purchase products directly through the interface. The system offers recommendations based on user preferences and product reviews, and it displays multiple retail options for purchases. Unlike traditional algorithms, ChatGPT aims to create a more conversational and personalized shopping experience.