This article argues that simply adding AI to products doesn’t guarantee a better user experience. It highlights the need for product managers to critically assess whether AI can genuinely improve customer interactions or if it complicates them further. The author encourages a thoughtful approach to integrating AI, focusing on unique opportunities where it can truly add value.

This article outlines 11 frequent mistakes ecommerce businesses make, from ignoring audience insights to neglecting customer service. It emphasizes the importance of learning from errors and adapting strategies to improve sales and customer experience.