Allowing customers to keep unwanted items while offering a full refund can significantly boost their likelihood of making future purchases and leaving positive reviews. Research shows that this "returnless return" strategy enhances customer satisfaction and brand perception, especially when framed as a convenience or environmental choice.

Criteo's partnership with agencies focuses on enhancing e-commerce performance through innovative conversion and consideration campaigns. A survey of 6,000 consumers reveals the importance of emotional connections in online shopping, highlighting the need for brands to create spontaneous and joyful discovery experiences for shoppers.