This article highlights the importance of accessible copy in ecommerce emails, emphasizing that vague link texts and long sentences can alienate users, particularly those relying on screen readers. It provides practical tips to improve email copy, such as using specific link text, avoiding excessive emojis, and ensuring clear ALT text for images.

This article discusses the importance of HTML email design in the face of AI-driven inbox changes. It explains how AI summaries can distort image-heavy emails and emphasizes the need for live text to improve visibility and engagement. The piece also offers practical tips for creating effective HTML emails that cater to both consumers and AI algorithms.