A recent survey reveals that social media significantly influences shopping decisions, with over half of users inspired to make purchases after viewing content on platforms like TikTok and Instagram. To effectively convert shoppers, businesses should focus on creating 10 to 15 second informal, first-person recommendation videos, which have been shown to outperform other formats.

Mirjan24, a Polish family furniture company, successfully increased its brand awareness and sales in Germany through an innovative YouTube video campaign. By partnering with Google and implementing the ABCD principles, they transformed their marketing strategy, resulting in a tenfold increase in search interest and a remarkable growth in monthly turnover from 1 million to 5-6 million euros.