The article discusses the challenges that Amazon faces in maintaining a high average order value (AOV) during Prime Day, particularly as mobile shopping grows. It highlights strategies that sellers can employ to enhance sales and customer engagement during this key shopping event.

Generative AI is poised to revolutionize the shopping experience during Prime Day sales, acting as a personalized shopping assistant that enhances customer engagement and decision-making. As retailers increasingly adopt AI technology, consumers can expect more tailored recommendations and streamlined purchasing processes. This trend signifies a major shift in how online shopping will be conducted in the future.