Pinterest is testing a new AI feature that enables advertisers to transform their product catalogs into shoppable collages. This innovative tool aims to enhance user engagement and streamline the shopping experience on the platform, allowing brands to showcase their offerings in a visually appealing format. The feature is designed to leverage Pinterest's visual discovery capabilities to drive sales and improve advertising effectiveness.

Pinterest's CEO has indicated that the concept of agentic shopping, where consumers can seamlessly purchase items directly through visual platforms, is still a distant reality. The company continues to explore and innovate in this area but acknowledges significant challenges remain before it becomes mainstream.

Brands can successfully leverage Pinterest for holiday marketing, as the platform shows a higher openness to new brands and a significant increase in click-based conversions. Successful case studies from brands like Waitrose, Chloé, Gucci, and Timberland highlight the effectiveness of creative ad formats and trend insights in driving sales and purchase intent.

Pinterest has introduced a new feature that allows users to add multiple purchase links to their pins, enhancing the shopping experience on the platform. This update aims to facilitate easier access to various products related to a single pin, promoting more engagement and sales for brands.