Amazon has completely withdrawn from Google Shopping ads globally, resulting in a drastic reduction of its ad impression share to zero across major markets like the US, UK, Germany, and Japan between July 21 and July 23, 2025. This strategic move, following a previous 50% reduction in ad spend, is believed to be part of a broader effort to optimize profit margins and assert greater control over customer acquisition in the evolving digital advertising landscape.

Google Shopping subscriptions allow U.S. merchants to sell physical products on a recurring basis through Shopping ads, offering consumers convenience and businesses a steady revenue stream. With the subscription model projected to grow significantly, this feature enables merchants to enhance customer loyalty and streamline operations. The article outlines the benefits, setup process, and best practices for leveraging this new e-commerce opportunity.