The article explores effective cross-sell tactics employed by leading direct-to-consumer (DTC) brands to enhance customer experience and increase sales. It highlights strategies such as personalized recommendations, bundling products, and leveraging customer data to drive additional purchases. These approaches aim to maximize the value of each customer interaction.
Quince's valuation has doubled following a new investment from Iconiq Capital, now reaching $1 billion. The e-commerce brand specializes in affordable luxury home goods and has seen significant growth, particularly during the pandemic. This increased valuation highlights the ongoing interest in direct-to-consumer brands in the e-commerce space.