This article explains when to display prices for products based on their price range. For premium items, it's better to reveal prices after building value through a pitch. For lower-priced items, showing the price upfront boosts sales.

Online brands focusing solely on heavy buyers are overlooking significant sales opportunities from light buyers, who contribute nearly 50% of online sales. A new study indicates that brands should broaden their targeting strategies, as relying on the traditional marketing funnel may not accurately reflect consumer behavior and sales dynamics.