Pinterest is testing a new AI feature that enables advertisers to transform their product catalogs into shoppable collages. This innovative tool aims to enhance user engagement and streamline the shopping experience on the platform, allowing brands to showcase their offerings in a visually appealing format. The feature is designed to leverage Pinterest's visual discovery capabilities to drive sales and improve advertising effectiveness.
JD.com is enhancing its advertising capabilities by developing AI agents aimed at simplifying ad management for its vast network of merchants while also reducing operational costs. The company reported a 16% year-on-year increase in marketplace and marketing revenues, driven by higher user engagement and improved traffic efficiency. CEO Sandy Xu highlighted the potential of AI in boosting ad conversion rates and generating advertising content.