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A 'set it and forget it' approach in digital marketing can lead to budget waste and poor campaign performance due to the dynamic nature of digital platforms and audience behavior. Continuous monitoring, adaptation, and strategic alignment with business goals are essential for successful marketing outcomes.
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The article discusses the potential value of pursuing AI-driven options in digital marketing and SEO strategies. It examines the benefits and challenges associated with integrating AI into these practices, providing insights for marketers on how to leverage AI effectively.