This research report delves into the factors that influence conversion rates in digital marketing, offering insights on how to optimize campaigns for better performance. It highlights key strategies and data-driven recommendations to improve user engagement and drive conversions effectively.

AI search platforms are rapidly growing, showing significant month-over-month traffic increases, yet they contribute less than 1% of referral traffic compared to organic search, which remains the primary driver of conversions. Marketers are encouraged to optimize for both channels, as AI search plays a crucial role in the research phase of the consumer journey, influencing decisions that ultimately lead to conversions through organic search. BrightEdge's new innovations aim to help marketers navigate this evolving landscape by providing insights into AI search performance and competitor analysis.