Amazon's complete exit from Google Shopping in July 2025 resulted in a 30% drop in cost-per-click across major markets, creating new opportunities for advertisers. The withdrawal, strategically planned over months, marks a significant shift in Amazon's advertising strategy, allowing the company to focus on alternative traffic sources and improve profit margins. Industry experts suggest that this move could be a test of advertising effectiveness and reflects broader trends in digital commerce.

The decline of ecommerce search ads is increasingly attributed to the rise of shopping campaigns, which have shifted advertising dollars away from traditional search ads. This transition has led to a decrease in the effectiveness of search ads, prompting businesses to rethink their advertising strategies in the evolving digital landscape.

Gmail Ads have been reintroduced as part of Demand Gen campaigns, allowing advertisers to exclusively target users within Gmail. This guide outlines the types of Gmail Ads available, targeting options, bidding strategies, and how to create a Gmail-only campaign, emphasizing the importance of engagement metrics for measuring success.