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The article discusses the growing prevalence and influence of multi-channel marketing platforms (MCPs) in the digital landscape, emphasizing their role in transforming how businesses engage with consumers. It highlights the necessity for companies to adapt to this shift in marketing strategies to remain competitive and relevant. The piece underscores that MCPs are not just a trend, but are here to stay, fundamentally changing the marketing ecosystem.
User experience (UX) design has its roots in ancient architecture, evolving from Roman amphitheaters to modern digital interfaces. The article highlights the importance of user-centered design and the need for organizations to integrate UX into their strategic processes to enhance overall experiences.
BMO collaborates with comedian Lisa Gilroy to create a fresh and humorous campaign that aims to redefine customer experiences in digital banking. The initiative focuses on making banking more relatable and accessible to younger audiences through engaging content and relatable messaging.
The article discusses the evolution of AI avatars, exploring their potential applications in various fields such as entertainment, customer service, and personal branding. It highlights the technological advancements that have made these avatars more realistic and interactive, and speculates on their future impact on digital communication and society.
The article discusses the challenges and complexities surrounding video monetization models in the digital landscape, suggesting that there is no definitive "god-tier" model that guarantees success. It highlights the importance of adaptability and experimentation for creators and platforms in response to shifting audience preferences and market dynamics.
The article emphasizes the necessity for UX design to adopt a strategic approach that aligns with broader organizational goals rather than merely focusing on user interface aesthetics. It argues that future UX efforts should integrate deeper insights into user needs and business objectives to create more meaningful and impactful digital experiences.
Isabel Seliger's artistic evolution reflects her mastery of atmospheric and poetic motifs, transitioning from traditional pen and ink to digital illustration using tools like Procreate and Photoshop. Her recent work for notable publications, including The New Yorker and The New York Times, showcases her unique ability to blend storytelling with visual art, while she emphasizes the importance of personal expression and reliability in the creative process.
Premium large-format digital out-of-home (DOOH) advertising captures five times more attention than traditional digital channels, making it an effective medium for brands seeking to engage consumers. The attention dividend from these premium formats highlights their potential to drive higher engagement and brand recall compared to standard digital ads. Advertisers are encouraged to leverage this advantage in their marketing strategies.
The article discusses how connected TV (CTV) is transforming the advertising landscape by enabling more targeted and effective advertising strategies. It highlights trends such as increased viewership on CTV platforms and the shift in advertising spend towards digital channels, emphasizing the need for advertisers to adapt to these changes.
The article presents insights from the Digital 2025 July Global Statshot report, highlighting key statistics and trends in global internet usage, social media engagement, and digital behaviors. It emphasizes the growth of digital platforms and the evolving landscape of online interactions among users worldwide.
The content of the article appears to be corrupted and unreadable, making it impossible to extract any meaningful information or summarize its key points. No coherent message or topic can be derived from the text provided.
Creators are utilizing innovative editing techniques that create the illusion of digital elements "climbing out" of screens, enhancing viewer engagement by merging physical and digital experiences. The trend has sparked ideas for brand participation, with suggestions ranging from playful concepts to critiques of certain companies.