The article discusses Bentley's rebranding efforts, focusing on the redesign of their iconic winged logo. The new logo aims to modernize the brand's image while retaining its heritage and luxury appeal. Details about the design process and the significance of the changes are also highlighted.

Bentley has modernized its brand with a new design studio and the launch of the electric EXP 15 concept car, featuring a simplified logo inspired by its heritage. The redesigned headquarters fosters collaboration among design specialists, focusing on a blend of physical and digital experiences while targeting the evolving luxury car market, particularly in China.