Modernizing a 500-year-old brand involves a strategic approach that respects its heritage while adapting to contemporary design trends. Key steps include understanding the brand's core values, engaging with modern audiences, and leveraging innovative design techniques to refresh its visual identity. Successful examples illustrate how brands can evolve without losing their essence.

De Dietrich, a company with a 340-year legacy, has undergone a rebranding effort led by Jamie Quantrill and Be Dandy. The new visual identity integrates the company's historical roots with a modern approach, transitioning from a product-focused brand to a cohesive group identity that honors its heritage while emphasizing innovation and adaptability.