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tagged with all of: design + growth
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Konpo, a design studio based in Singapore, partnered with Coachable to refresh its brand identity, focusing on themes of structure, growth, and education. The redesign features a grid system, a thoughtful color palette, and a logo incorporating upward arrows to symbolize advancement and mentorship. Each design element is intentional, aiming to resonate with Coachable's mission of facilitating career growth for engineers.
Rapid growth in the design industry can lead to fragility, much like fast-growing pine trees that lack strength and durability. True design maturity comes from intentional repetition and deep engagement with problems over time, fostering a more robust understanding and capability. Designers should focus on depth rather than speed, cultivating their skills through experience and mentorship.
Standards, a design software startup, has launched a new website showcasing brand systems from leading companies like Cash App and Mailchimp. Originating from a successful Kickstarter project by Pentagram designers, the platform has experienced significant growth and aims to enhance transparency and practicality in design systems.
Design is a critical driver of business success, as evidenced by various studies from McKinsey, Harvard, Adobe, and others that link effective design practices to higher revenue growth and shareholder returns. Despite its transformative power, many companies still fail to embrace design fully due to outdated mindsets among executives and a lack of understanding of design's value. Prioritizing design and user experience is essential for businesses aiming to thrive in a competitive landscape.
The article discusses the relationship between design and fear, emphasizing how fear can hinder creativity and innovation in the design process. It offers strategies to overcome these fears, encouraging designers to confront their anxieties and embrace challenges as opportunities for growth.