Koto's redesign for Tripadvisor focuses on authentic travel experiences and the voices of its vast community of reviewers. By using relatable imagery and a warmer, friendlier tone, the new identity aims to foster genuine connections with users while enhancing brand visibility without losing its essence.
The article explores the concept of story-based social design, emphasizing how narratives can enhance user engagement and create meaningful connections within digital platforms. It discusses strategies for integrating storytelling into design processes to foster community and drive user interaction effectively.