Designers are debating whether taste or empathy is the key superpower that will keep them relevant in the age of AI. While taste is subjective and can be an elitist argument, empathy may not fully capture user needs without proper research and context. Ultimately, a balance of both taste and empathy, along with a focus on execution, is necessary for effective design.

AI may disrupt design jobs, particularly entry-level positions, but the unique human ability to discern taste and make intentional design choices will remain invaluable. Designers must focus on developing their taste and discernment to stay competitive in an evolving landscape where AI tools are increasingly prevalent. The future of design will likely see a divide between companies that rely on AI and those that value human-centered design.

As AI tools reshape the design landscape, the focus shifts from execution to meaning, placing greater value on creative direction and personal taste. Designers are now challenged to become orchestrators and curators, synthesizing ideas and guiding processes rather than merely producing visuals. In this new era, understanding context and relevance becomes crucial for navigating the complexities of design.