Brandon has unveiled a new brand identity that emphasizes a clear, confident design with vibrant colors and sharp typography. By moving away from traditional agency jargon, the agency adopts a bold and provocative tone, reflecting its future-facing mindset and focus on impactful outcomes.

Taxi Studio, founded in Bristol, demonstrates that exceptional design can thrive outside London. With a focus on creativity, strong client relationships, and a flat culture, the agency has carved out a unique identity and aims to expand its global presence.

Designers are encouraged to reject free pitching to uphold the value of their work and creativity. The Design Business Association emphasizes that this practice harms both agencies and clients, and industry leaders suggest building strong relationships and clearly defining agency strengths to avoid the expectation of unpaid pitches.

Simon Dixon of DixonBaxi discusses the agency's core philosophy of "design for life," emphasizing the importance of democratized design and thoughtful client relationships. He highlights how their values shape their work and the significance of patience and insight in creative processes, particularly in projects with brands like AC Milan and Formula 1.