The article outlines four effective ways to incorporate data into advertisements, emphasizing its importance in enhancing credibility and engagement. Strategies include teasing statistics from downloadable content, showcasing expected outcomes, utilizing striking facts, visualizing pricing, and comparing ratings with competitors. The author highlights that well-presented data can significantly boost ad effectiveness and drive consumer interest.

PayPal is expanding its advertising business, leveraging its extensive transaction data to sell ads to clients like Mercedes-Benz, Walmart, and DoorDash. Led by Mark Grether, the new division aims to enhance targeted advertising capabilities across PayPal and Venmo, while also extending its services to European markets. The company emphasizes its unique data advantage over traditional retail giants to attract corporate customers and drive revenue growth.

Google has effectively weaponized privacy changes to strengthen its market dominance while undermining competitors. By cutting off access to valuable data under the guise of user privacy, Google ensures its own services remain unscathed, ultimately harming innovation and competition in the digital landscape.