New data from Coatue Management, analyzed by SimilarWeb, reveals that users of ChatGPT experience an 8% month-over-month decrease in Google searches two years after signing up. This trend may indicate a shift in how users engage with information and search engines following their interaction with AI tools like ChatGPT.

Advertisers in the APAC region are increasingly moving away from reliance on Google and Meta due to rising costs and shifting user habits. As smartphone adoption grows and user engagement diversifies, marketers are exploring alternative platforms that can provide better cost-effectiveness and reach through a broader app ecosystem. Successful advertisers will adapt their strategies to leverage real-time data and optimize for a privacy-first landscape.