Ahrefs has launched a new MCP server that allows users with Lite+ plans to directly connect ChatGPT for SEO analysis. By following specific setup steps, marketers can ask ChatGPT questions regarding their Ahrefs data, enabling more efficient analysis of traffic trends, competitors, and content themes. This integration is viewed as a significant advancement for marketers looking to leverage AI in their data analysis processes.

A recent study analyzes over 8,500 prompts to understand how ChatGPT uses search queries, revealing that it performs searches 31% of the time, often generating longer queries averaging around 5.48 words. The findings highlight trends across various industries, indicating that local and commerce-related prompts trigger more searches, while also identifying key terms that SEOs should focus on to optimize content for ChatGPT interactions.