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This article discusses how overly restrictive limited-time offers can significantly decrease sales. Research suggests that a 24-hour timeframe with flexible policies and messaging about potential regret leads to higher customer engagement and purchases.
Affirm has launched "AdaptAI," an AI-powered promotions platform for merchant partners, allowing them to offer personalized financial benefits to customers at checkout. This includes tailored APR rates and payment terms based on individual shopping behaviors and preferences, enhancing customer satisfaction and engagement.