1 link tagged with all of: customer-experience + friction + b2b + sales + ai
Links
The article critiques outdated B2B sales tactics that demand too much time and effort from potential buyers. It emphasizes that in 2026, products must not only be better but also easier to adopt, with minimal friction and no extra work for users. The author argues that enabling customers to quickly see value is crucial.
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customer-experience ✓
friction ✓