Affirm has launched "AdaptAI," an AI-powered promotions platform for merchant partners, allowing them to offer personalized financial benefits to customers at checkout. This includes tailored APR rates and payment terms based on individual shopping behaviors and preferences, enhancing customer satisfaction and engagement.

A significant 74% of banking customers report feeling indifferent or dissatisfied with their banking experiences, leading to potential attrition. Traditional banks face challenges in adapting to new-age customer engagement models and leveraging data effectively, often resulting in friction and frustration for customers. To remain competitive, banks must shift to customer-centric approaches and enhance their service delivery.