This briefing covers Amazon’s expanded CTV targeting—linking shopping signals and LinkedIn data for measurable streaming ads—alongside an Instacart field test showing stockout warnings boost reorder rates. It also outlines Jack Appleby’s 60/40 “tried & true” vs. experimental content pillar model, Prime Day affiliate tactics, and YouTube’s growing role in B2B demo pipelines, plus quick tips on Google Preferred Sources and avoiding AI in emotional messaging.

Amazon now applies its shopping and browsing data to Netflix CTV ads and ties them back to Amazon purchase outcomes, though Netflix-level attribution via AMC is still on the roadmap. It also taps LinkedIn’s professional data for job-based B2B targeting on premium streaming, strengthening its closed-loop attribution and expanding advertiser reach.