TikTok is testing new features that allow brands and creators to engage in direct messaging through bulletin boards. This initiative aims to enhance communication and collaboration on the platform, potentially improving brand visibility and creator partnerships.

TikTok has launched a pilot program for a feature called "footnotes," allowing creators to provide more context and references in their content. This new tool aims to enhance the depth of information available in videos and promote more informative discussions among users. The pilot is currently being tested with a select group of creators.