LinkedIn is enhancing its video advertising capabilities by incorporating over 70 new publishers and creators into its BrandLink program. The platform reported a significant rise in video uploads and views, positioning video content as a key growth area to attract more advertising revenue from major brands like AT&T and IBM.

The article discusses the challenges publishers face in adapting to search algorithms and the evolving landscape of creator-driven content and affiliate marketing. It highlights the need for strategic adjustments as reliance on traditional advertising diminishes, urging publishers to innovate in how they engage with audiences and monetize their content.