This article explores the growing demand for behind-the-scenes content in the creative industry as audiences seek authenticity over AI-generated work. It highlights how brands are leveraging transparency to build trust and showcase the human effort behind their creations. The piece connects current trends to historical movements, emphasizing the importance of the artistic process.

Designers share their thoughts on what they would change in the design industry, emphasizing the need for valuing creativity, ending free pitching, and fostering better collaboration. They advocate for transparent pricing, well-written briefs, and a more strategic approach to design leadership.