Executives in marketing must enhance their skills in prompt-crafting to leverage generative AI effectively. By utilizing structured prompts, brands can personalize campaigns, improve efficiency, maintain consistency, and boost creativity, ultimately driving better engagement and results in their marketing strategies.

A recent report from Lions indicates that only 13% of brand marketers consider their companies to be risk-friendly regarding creativity, with a growing focus on short-term marketing strategies. The report highlights that a lack of strong customer insights and slow responses to cultural moments are significant barriers to bold creative efforts, which are linked to better business outcomes.