In a landscape where brands compete fiercely for consumer attention, Elly Viner emphasizes the need for creativity and entertainment in social media marketing. By understanding cultural trends, integrating brand elements seamlessly, and leveraging creators, brands can capture attention and drive engagement effectively.

Allison Stadd, CMO of Ollie and a jazz drummer, shares her impressive career journey in a candid Q&A session hosted by Campout. With nearly two decades of marketing experience at notable brands, she discusses her unique blend of creativity and operational excellence in navigating her professional path.

To stand out in a crowded market, brands should avoid the expected messaging that blends into the noise. By using creative storytelling that flips conventional narratives, like the example of a pet care ad featuring a dog seeking revenge on its former owner, companies can capture attention and leave a lasting impression.

The article highlights five remarkable marketing stunts that successfully captured attention and sparked conversations. Each example demonstrates the power of creativity and boldness in advertising, showcasing how innovative tactics can leave a lasting impression on audiences.

Emphasizing the importance of brand distinctiveness, the article argues that relying solely on AI for marketing can lead to a generic and forgettable brand identity. Entrepreneurs are encouraged to blend human creativity with AI efficiency to create memorable and emotionally resonant brands that stand out in a crowded marketplace.

A roundup of innovative B2B brands showcases their unique marketing strategies that stand out from traditional approaches. Highlights include Cognism's engaging storytelling series, Semrush's creative event promotion, Air's unconventional conference, and TravelPerk's authentic content reflecting company culture. The piece emphasizes the importance of creativity in B2B marketing by drawing inspiration from B2C tactics.

Tilly Norwood has been marketed as a groundbreaking AI actress, but in reality, she represents a misleading hype surrounding AI technology that fails to deliver on its promises. The article critiques the gap between marketing exaggeration and actual technological capability, urging caution against mistaking novelty for true progress in the AI realm.

The article discusses some of the worst examples of copywriting in advertisements, highlighting how poor writing can lead to confusion and miscommunication. It emphasizes the importance of clarity and creativity in marketing messages to effectively engage consumers.

The article discusses a unique marketing strategy referred to as the "0 with a twist," which focuses on leveraging unconventional approaches to attract customer attention and drive engagement. It emphasizes creativity and innovation in marketing techniques to differentiate from competitors and enhance brand visibility.

Marketing in 2025 is transforming from manual tasks to automated systems powered by AI, allowing marketers to focus on creativity and relationship-building rather than repetitive activities. Early-stage founders are encouraged to adopt workflows and leverage automation gradually, emphasizing the importance of human touch in marketing strategies. By shifting the focus from traditional marketing tasks to system design, professionals can better allocate their time to building brand narratives and trust.

Todd Kaplan, CMO of Kraft Heinz, emphasizes the importance of integrating culture into marketing strategies to enhance brand relevance and consumer engagement. He highlights successful campaigns that leverage cultural moments, such as collaborations and social media interactions, as well as strategies for fostering creativity and consumer connection. Kaplan advocates for a consumer-obsessed approach to marketing that drives conversations and meets audiences where they are.

Generative AI is set to revolutionize out-of-home advertising by enhancing creativity and targeting capabilities. With its ability to analyze consumer data and generate personalized content, AI can create more engaging and effective advertising experiences. This shift promises to change how brands connect with audiences in public spaces.

The article discusses effective strategies for selecting the perfect name for a business or project. It emphasizes the importance of creativity, clarity, and marketability in naming, along with tips on testing potential names and avoiding common pitfalls. Readers are encouraged to think outside the box and consider the emotional impact of names on their target audience.

The article discusses various branding trends that designers and marketers wish would fade away. It highlights the frustration with overused concepts and aesthetics that dilute brand identity and originality. Contributors share their thoughts on which trends they believe have overstayed their welcome in the creative industry.

Marketing hackathons are innovative events that bring together diverse teams to solve marketing challenges creatively and collaboratively. These events foster networking, skill development, and the generation of fresh ideas that can drive business growth. Companies leverage hackathons to tap into the collective intelligence of participants and explore new marketing strategies.

ABSURD.website is a platform dedicated to creating and promoting absurd products and services as a form of artistic expression. They release new projects monthly and aim to engage users with unconventional and humorous concepts, including a digital take on Halloween and unique marketing ideas. The site also features a mix of playful experiments and creative collaborations.

Seven unconventional marketing tactics that defy traditional strategies are presented, showcasing their effectiveness in driving growth. These methods include studying competitors’ dissatisfied customers, scheduling time for bad ideas, and engaging with users in unexpected ways, ultimately proving that unconventional approaches can yield significant results.

Unilever has introduced a five-part framework to enhance brand desirability, which incorporates science, aesthetics, sensorial experiences, community sharing, and a youthful spirit. Esi Eggleston Bracey emphasized the importance of combining rational and emotional appeals to build trust and engage consumers effectively. This holistic approach aims to create unique brand experiences that resonate across various demographics.

A hair care brand creatively turned adverse weather conditions into an engaging marketing opportunity by hosting an event that resonated with its audience. The brand utilized the unexpected weather to enhance its promotional strategy, demonstrating adaptability and innovation in its marketing approach.

Launching unrelated mini-products can enhance a brand's coolness and distinctiveness by surprising consumers and evoking humor. Research shows that brands perceived as cool often benefit from creative extensions that diverge from their core offerings, such as KFC's fried chicken-scented nail polish. However, the effectiveness may vary based on brand recognition, target audience, and cultural perceptions of coolness.

The article highlights the brands and marketing campaigns that received recognition at this year's Webby Awards, showcasing innovative digital strategies and creative storytelling. It discusses the impact of these campaigns on their respective audiences and the overall significance of winning a Webby in the digital marketing landscape.

Marketing departments must take charge of go-to-market (GTM) strategies by integrating human creativity with AI technologies. The increasing reliance on AI in marketing is shifting the landscape, and reclaiming GTM design is essential for brands to maintain a competitive edge. Emphasizing the importance of human oversight, the article advocates for a balanced approach between automation and personal touch in marketing efforts.