This article discusses the complexities of using generative AI in design, focusing on the tension between individual effort and collaboration. The author critiques the hype around AI and explores the idea of viewing it as an instrument rather than an intelligence, emphasizing the importance of human discernment and creativity in the process.

A seasoned designer shares insights on the type of AI that would genuinely benefit the design industry, emphasizing the need for tools that enhance creativity rather than replace human input. The article advocates for AI that supports collaboration and improves workflow while maintaining the unique touch of human designers.