Teresa Ferreira, founder of Ferrgood Studio, discusses her journey from corporate design to a more balanced, values-driven approach to creativity. She emphasizes the importance of protecting creative energy, setting boundaries, and redefining ambition to prevent burnout. Ferreira shares her insights on achieving a balanced life that nurtures both personal and professional growth.
Emmi Salonen's new book, "The Creative Wellbeing Handbook," addresses the issue of creative burnout within the design industry by emphasizing the importance of nurturing creative inputs, such as connection, wonder, and joy. Drawing from her experiences and conversations with creatives around the world, Salonen presents a circular model of creativity that values both input and output, offering tools for a sustainable creative practice. The book, featuring contributions from over 100 creatives, aims to redefine productivity and the role of rest in the creative process.